If you’re looking for a low-maintenance plant that delivers maximum impact, Pride of Madeira (Echium candicans) is an excellent choice. Native to the island of Madeira, this striking evergreen shrub brings vibrant color, dramatic structure, and a touch of the exotic to any sunny garden.

A Showstopper in Full Bloom

Pride of Madeira forms a broad, rounded mound that can grow up to 5 to 6 feet (150 to 180 cm) tall and 6 to 10 feet (180 to 300 cm) wide. Its silver-green, lance-shaped leaves create a dense, textured backdrop. In spring and early summer, the plant sends up large, conical flower spikes packed with hundreds of tiny violet-blue flowers, each with protruding reddish stamens. The sheer size and vivid color of the blooms make this plant a true centerpiece.

Ideal Growing Conditions

Pride of Madeira thrives in full sun and well-drained soil. It prefers poor to moderately fertile soils and is highly drought-tolerant once established. While it can tolerate light shade, the best flowering occurs in full sun. It is well-suited for coastal gardens and is fairly tolerant of salt spray. However, it is sensitive to frost and may need protection in colder regions.

Planting and Care Tips

  • Watering: Water regularly during the first growing season to establish a deep root system. Once established, occasional deep watering is sufficient.
  • Pruning: Lightly prune after flowering to maintain a compact shape and encourage bushier growth.
  • Feeding: Pride of Madeira generally doesn’t need much fertilizer. In fact, too much fertilizer can encourage leafy growth at the expense of flowers.
  • Life Span: Although it is a perennial, it is relatively short-lived, typically lasting 5 to 10 years. Allowing seedlings to establish can help maintain its presence in the garden.

Wildlife Attraction

This plant is a magnet for pollinators. Bees, and butterflies flock to its nectar-rich flowers, making it an excellent choice for supporting local wildlife.

Caution

While Pride of Madeira is beautiful, it’s important to note that all parts of the plant are considered toxic if ingested. It’s best to plant it away from areas frequented by small children and pets.

In Summary

With its striking looks, low maintenance needs, and ecological benefits, Pride of Madeira is a standout addition to any garden with the right climate. Give it a sunny spot, a bit of space to spread, and enjoy the dramatic flair it brings year after year.